Social Bookmarking – How to REALLY Market Your Business
Posted by admin in Articles on Dec 6th, 2009 | 0 commentsJohn Reimann asked:
Social bookmarking is no longer an underground fad that limited numbers of Internet users participate in. It’s now a large and still growing component of the online experience for many people. It’s a form of web 2.0 technology that allows for more active participation from visitors to a site. Web 2.0 is all about the user and their ability to make content and share content. Social bookmarking is just one piece of that larger pie, but it can be very useful for driving traffic to your website. If you know how to use it effectively
What Social Bookmarking Is:
Just to clarify any lingering questions about what social bookmarking actually is, it’s essentially the process of posting an article, web site, video or other piece of online information to a site to share it with other people. Depending on the site you can place your link in a specific category, you can tag it with a phrase people might search for or be interested in and often users can vote for or rate what they like best.
Voting:
It’s this voting that can make social bookmarking enormously powerful if you can harness a way to reach out to people and make them like your content. The more people that vote for something, the more prominent a position the link gets on the website. That means more people get to see it and more people will visit your site. If you want people to vote for what you post, you have to be posting something that has value to them. That value can be anything, it can be new information or breaking news, it can be funny or entertaining or it can be unique in any number of other ways.
Popular Social Networking Sites
There are many different social bookmarking sites and each is a little bit different from one another but many share common elements as discussed above. Digg is on of the most popular sites, and you can post an article, web page or video and give it a brief description. People then “Digg” the article when they enjoyed it, and the more Diggs you receive the more attention you’ll see in turn. Reddit and Propeller function in essentially the exact same manner. You post your link to a specific category and give it a description. The more people that read it and like it, the more visible it becomes to other visitors.
Delicious is a little bit different because it enables you to enter tags, or search terms and descriptive phrases around the link you submit. It’s also different because you can host an entire link library and import your links from your web browser.
StumbleUpon is unique in that users can install a browser where they can “Stumble” around the internet. Which means that a person can enter categories that they may be interested in and then when they click “Stumble” they visit random sites entered into those categories. You therefore have to enter a specific web page into a category and be sure that it’s something that people would want to see from that category.
Fark is a site that doesn’t automatically accept submissions like all of the above sites do. Rather only a small sampling of links are accepted, and you have to create a funny or entertaining headline to help that process. While you won’t always get your links approved, when you do you’ll see a huge amount of traffic.
There are many other social bookmarking sites, and it’s all about finding the ones that are the best match for the content that you have. You’ll see that smaller, niche focused directories and sites can produce greater results even though they reach less people. Social bookmarking can be a great tool to drive traffic to your website if you know how to provide something that users will enjoy and be interested in.
Social Bookmarking – New Era in Link Building
Posted by admin in Articles on Oct 28th, 2009 | 1 commentAnwar Alam asked:
Introduction of Web 2.0 opened the door for innovation in how websites are designed and used by visitors. Traditionally a site visitor would visit a site and then leave without having any interaction with the site owner or with other visitors of similar philosophy. Web 2.0 allowed everyone, site owners and visitors, to be able to communicate to each other. Social Bookmarking sites are just one of these many different Web 2.0 sites that are in existence today which can be used for link building.
Idea behind social bookmarking sites is to store private and public bookmarks organized by categories and tags. Anyone can register with these social media sites and bookmark their favorite URLs. These saved bookmarks can be used for personal reference or can be shared with others. Public bookmarks can not only be shared with others but also be viewed form anywhere, as long as one has a computer with internet connection. One good thing about these public bookmarking sites is that, search engine robots can visit those sites and index the data. While indexing these social sites filled with bookmarking links, search engine robots follow the links and index the pages where the link leads the robots to. This gives site owners the opportunity to use the bookmarking sites for link building purpose.
Social bookmarking sites not only offer a world of opportunity for link building but also offer the opportunity to free traffic. All site owners know how important and often valuable traffic is for a website or blog. Specially money making webmaster who are interested in generating revenue from their sites or blogs only have one goal in mind that is to drive as much traffic as possible to their sites. Reason for driving traffic is pretty simple. More people visit a site, more opportunity there for the site owners to generate revenue.
Aside form link building and traffic generation, social bookmarking sites offer another very important benefit which is promoting brand awareness. These social sites are viewed by millions of people so your presence on these sites, especially to the top ones, can promote brand awareness.
Due to the growing popularity of these bookmarking sites, lot of platforms have been released that are mostly open source that are now being used by even average people to run their very own bookmarking sites. Couple of these most common open source bookmarking platforms are Pligg and Scuttle. Pligg is an open source content management system and Scuttle is an open source social bookmarking platform where users can store and shared their bookmarks organized by categories and tags.
You can search for such sites where you can store your bookmarks and make a list of them if you are interested in link building with social bookmarking. All of these sites require free registration so that the bookmarks you make can be stored under your user account. Once you put together a list of available bookmarking sites and registered with them, you can start submitting you site details. Details most of these sites require include site or page title, URL, description, and keywords (known as tags). More bookmarking sites you submit your details to, more backlinks you get. Digg and StumbleUpon are two popular bookmarking sites that you can start with. SocialMarker.Com has a list of bookmarking sites where you can submit your site for traffic and backlinks. Since there are countless number of bookmarking sites out there, it is ideal that you do your own search and build your own list of bookmarking sites that you can use for link building
