SEO advise needed: niche bookamarking tool, redirection, etc?

Pear asked:


I have a client whom I have recommended they have a social bookmarking service created as a tool to encourage natural linking.

My idea is to create an integrated social bookmarking service service that would be at the root of their domain name. This way when we have widgets displayed on other people’s sites, my client’s site would earn the link back.

Now considering that the bookmarking section would be at the root of the domain how successful would it be if I recommend getting a domain name and have that redirected to the bookmarking section? Would this tactic cause any SEO damage?
Adam, I agree that the market is saturated for bookmarking sites, but they are ‘general. When people need to find sites for trendy women, they go to HerFabLife.com, developer links? DZone, and the list goes on. For that reason, I need a niche one for my clients.

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One Response to “SEO advise needed: niche bookamarking tool, redirection, etc?”

  1. says:

    If I’m understanding you correctly, you want to basically create your own social bookmarking service as a way of getting free links for your client?

    In theory, this could be an effective SEO tactic. It’s not much different from people who make free WordPress templates that include a link to their page at the bottom (”Designed by Tom @”).

    However, I don’t think this will work very well for you because, to be honest, the social bookmarking “industry” is pretty saturated. Why are people going to suddenly start using your service when there are more established services like Digg, Del.icio.us, Reddit, Netscape, etc. out there already?

    The idea of providing people with a free tool that will link back to your client is not necessarily a bad idea, I just don’t think creating a new social bookmarking service is the way to do it.

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